To survive, every restaurant needs a steady stream of customers. And in today’s digital age, most customers check online before trying out a new place. So, in this day and age, creating and maintaining an optimal online presence is key to survival in the restaurant business.
But many restaurants, especially smaller ones, do not understand just how important having an outstanding online presence is to running a thriving restaurant business. The best way to represent your business online is to have a website. And what good is a website if you can’t be found online? This is why SEO for restaurant websites is very important.
Gone are the days when people had to check phone books to find a place to eat. People no longer have to try a restaurant without being sure about what they’d be getting. These days, the internet makes information readily accessible so that you only need to type a few words into a search engine to access hundreds of results.
It is easy to see how important it is for restaurants to be found on the first page of search engine results. And it is SEO that allows websites to rank on that first page. So, today, we’ll be exploring 5 reasons why SEO is very important for restaurant websites.
1. More visibility on search engines means higher patronage
This is probably the most apparent advantage of having the best SEO for restaurant websites. In the real world, you would put up physical signage and billboards to let people know that your business exists. In the digital world, these billboards and signage exist in the form of online Ads, using targeted keywords. The more real-life signage you have, the more visibility you get. In the same vein, the more keywords you rank for online, the more online visibility you have.
2. Better SEO rankings mean increased website traffic; increased website traffic means increased reservations
This follows naturally from the previous point. When your website ranks higher on the search engine results page, more people will click through to your website. And the more people you can get to click through to your website, the more people you can convert to customers. Consumers are more likely to click on the first result that comes up in the search results. In fact, the first result on Google searches boasts an average click-through rate of 28.5%. In other words, for every 1000 people who see that result, 275 people are likely to click through. That should give you an idea of just how powerful SEO is when it comes to getting customers.
3. Ranking higher on Google boosts your credibility
When was the last time you bought something without first looking up reviews online? And when was the last time you visited the second page of Google search results? Why don’t you bother checking what the results on the second page have to say? Because you trust the results on the first page. Possessing a high ranking on Google means people will trust you more. It builds credibility among your potential customers. And in this day and age, where the statistics show that people now trust online reviews and recommendations more than their friends, it is important to get reviews and respond appropriately to those reviews for the best SEO for restaurants.
4. If your potential customers don’t find you online, they’ll find the competition
Every customer you don’t serve is a customer your competitors gain. And there are thousands of competitors, possibly in the same niche, offering the same menus, and struggling to rank for the same keywords. It would be best if you considered SEO a vital investment in the success of your business.
5. SEO is one of the most cost-effective marketing solutions for restaurants
When compared to most other forms of online marketing, SEO is more cost-effective. A modest SEO budget can allow a restaurant to leverage its Google My Business listing and publicize its location. Therefore, smaller restaurants can take advantage of this to optimize their online visibility without having to give up an arm and a leg for their marketing budget. This is one area where they can beat the big boys without having to shell out as much money as the big boys do for marketing. And the return on investment is truly worth it.
SEO is one area of online marketing that you cannot afford to overlook. At Moonraker AI, we are perfectly capable of handling all your SEO needs. If you would like to get the best SEO for restaurants, click here.