When it comes to maintaining an e-commerce store, the user experience must come first. Your return policy, level of customer service, and even your social media reputation can have an impact on your sales, repeat orders, and more! We have access to a library of data from e-commerce sites of all types, thanks to the analytics component of our platform. Let’s have a look at things that can affect the sales of your e-commerce store, according to Gurbaksh Chahal.
- Reviews on the internet
The importance of product ratings in making a purchase decision cannot get overstated. A startling 40% of shoppers said they do not buy technological devices unless they check internet evaluations first. However, the quantity of research a customer conducts varies depending on price, location, and other factors. That necessitates having a large number of reviews to read. Even if a product receives unfavorable feedback, it can improve sales compared to a product having no response.
- Return Policy Is Simple
Although e-commerce is growing increasingly popular, there are still very few websites with a well-defined refund policy. Many businesses conceal their refund policies or make them difficult to comprehend. It can result in a large number of transactions get lost and dissatisfied customers. It will be easier to deal with clients who demand returns if you are more upfront regarding refunds. Even a short-term return policy is preferable to none at all.
- Loyalty Bonuses
Many clients are looking for the best deal, making it increasingly difficult to generate sales. It can take up to 7 new consumers to create the same amount of money as a single repeat client. Building loyalty is the best option for creating sales. You may distinguish yourself apart from the competition by rewarding your customers for making a purchase. The idea is to make clients redeem their rewards later, similar to how many people choose to fly with particular airlines because they want to accrue points. Gurbaksh Chahal suggests the same.
- Navigation is simple.
An easy-to-navigate e-commerce store appears to be a straightforward task until you hear that corporations spend millions of dollars each year hiring data scientists to optimize their navigation and even the ideal location for a learn more button! That isn’t to say that simple navigation is impossible. I like to use Best Buy as an example of how simple a business can be. Their navigation may appear cluttered, yet each department’s reasoning gets well thought out.
- Time and Cost of Shipping
What is the first e-commerce shop that comes to mind when you think of “rapid shipping”? Isn’t it most likely Amazon? Because of their quick shipping and vast product options, Amazon has become the preferred retailer for many shoppers. The ability to offer same-day shipping in many locations, and two-day or same-week shipping on most purchases, has transformed the world of e-commerce. Many stores keep things simple by offering only one shipping option, allowing them to charge flat rates or provide free shipping.