How Do I Advertise My Small Business Online?

3 Mins read

If you are starting and want to attract more customers, there are several ways to advertise your business online. Continue reading to learn how to create a buyer persona and advertising for small business using social media. We also discuss creating a Google My Business page and a Yext business listing. These ways are free and can help you reach a targeted audience. But which ones are the best?

Promote your business on social media

While promoting your small business on social media is free, there are several essential considerations that you need to keep in mind. First, you must focus on the right metrics. For example, some people might be impressed with the number of “likes” a post has, but your boss will want to know whether this post increased sales or engagement. Regardless of your goal, there are various ways to track engagement and conversion metrics.

A typical promotional strategy offers discounts to customers who follow you on social media. Using this tactic, you can also encourage your customers to buy your products. And once you have achieved this goal, you can measure the success of your social media campaigns. If you can’t afford to offer discounts on products, you can run a social media campaign that provides incentives to potential customers. It is one of the simplest ways to promote your small business on social media.

Create a buyer persona

Creating a buyer persona can assist you in better understanding your target market, making your marketing efforts more effective. Buyer personas are similar to target markets but write about a specific individual instead of describing your target market in general terms. You should avoid making assumptions about this individual, which will only lead to wasted marketing time and money. The next step is to jot down specific questions your buyer persona might ask.

A persona template will ask you questions such as what can help your prospects. It will also ask you what major blockers prevent them from becoming your customers. Again, you can use research and insights from other teams to answer these questions. Lastly, you should include the pain points and goals of your buyer. These questions are fundamental when advertising your small business online. By understanding these buyers, you can better tailor your advertising efforts to cater to their needs and achieve your goals.

Create a Google My Business page

You can use Google’s free advertising tools to promote your business online if you’re an entrepreneur. Besides creating a profile for your business, you can add and edit critical information. It includes your business hours, website address, business description, and labels. Labels help organize multiple locations; you can group them by region or tag. These tags allow you to monitor specific segments of your business.

The next step is to create a Google My Business page for your small business. Google My Business permits you to add your logo and cover photo, which helps people recognize your business online. You can add additional images to showcase your location, products, and handiwork. For example, if you run a restaurant, upload some high-resolution photos of your menu and dishes. It is not enough to have a low-quality picture of your food. Businesses with images receive 35% more directions and 42% more click-throughs.

Create a blog

A successful blog can increase traffic to your website and provide you with free marketing for your small business. The key is to acknowledge your audience and know what they are looking for. Keyword research is an effective way to learn about your audience and write helpful content, free of sales pitches. Make your content valuable, not just a sales pitch to attract readers. There are common mistakes people make when blogging.

When starting a blog, make sure to optimize it for search. Your content should be relevant to what potential customers are searching for and be easy to read. For example, if you sell geothermal heating systems, people may not know how to search for this specific topic. So instead, they may search for “green plumbing” or “energy-efficient heating.” Your blog will become more popular by catering to what your readers want to read.

About author
The author, Dr. David K Simson is a trained radiation oncologist specializing in advanced radiation techniques such as intensity-modulated radiotherapy (IMRT), image-guided radiotherapy (IGRT), volumetric modulated arc therapy (VMAT) / Rapid Arc, stereotactic body radiotherapy (SBRT), stereotactic radiotherapy (SRT), stereotactic radiosurgery (SRS). He is also experienced in interstitial, intracavitary, and intraluminal brachytherapy.