How Important is Metadata to SEO?

3 Mins read

As a website owner, you want to make sure that your metadata (titles and descriptions) is descriptive and relevant. That means that you need to do some research into what your ideal keywords are, and what market you want to tap into by using these keywords. You should craft your meta tags to be headers, as search engines normally view these headers first. The ideal length of a meta tag is between 150 and 250 characters.

What is metadata?

A meta tag is the description of your website. Most Pay Per Click campaigns have been developed primarily with meta tags. These tags are what a web visitor sees in the search engine results. The meta tags are toward the beginning of the description of your website. It is important to craft your description in a concise manner, but keep in mind that your message must still be comprehensible to real life people.

The key to getting a high page rank is to craft the perfect combination of keywords and hyphens. The networks use this information to categorize the stored data so that when a user makes a search, the search engine ads up relevant websites. To be ranked higher in a search engine, you need to have your  eta tags define the content of your page.

How to use meta tags correctly.

Use different keywords in your meta tag lists than you use in the actual content of your site. The search engines are wary of web sites that overload with keywords, so instead of using the same keyword phrases on the page, you should use different keywords that relate to the various sections of the page.

For example, if your site is about bad movies, then don’t use the same keyword when describing the movies. You could say ‘Bad movies in Texas’ (or worse, you could even say Tom Cruise’s confusing love interest in the conversion of behaviours into a currency. However, I digress). The search engines, we could say that the pages are about the life and times of actors making bad movies.

Choosing keywords for this page wisely.

Having decided on the keywords you want to use for this page, you can then enter them into the keyword meta tag. This is quite easy to do, and only requires a bit of effort. The code you enter into this tag is not seen by your visitors, but is the code search engines use to deliver your site in the search results. You should give it a name like “my-site-is-asure-five.html.” Include the keywords, and be sure to include some hyperlinks to the rest of the page.

What should be in the title tag?

The title tag is less crucial for SEO, but better to start with this. This will usually be the first element the search engines display in detail describing your page. If you can’t use the title tag, then the search engines will generally grab a section of the description from your title tag. The title tag should be no more than 192 characters, including spaces. Make sure that your title tag describes your web page and includes the keywords.

For example, the title tag for this page is:

Title Meta Tag: (Keep in mind that for internal links, you can use theASEO filling for the title tag)

Keep this in mind for now, the title tag above is about the length of the current title tag which is currently being displayed on the Search Engine Results Page (SERPs). As such, you must create a title tag which is powerful and suited to the theme of the particular page.

What are your title tag naming options?

You have a couple of options for naming your title tag. The largest and most important change that occurs with the HTML tag you can make is the actual name of the web page. Not only with the name of the web page, but with the content of the page as well. Make sure that the new title tag matches the content of the current title tag. Separating the keywords in the title is helpful as well, as it makes the web page easier to index for both humans and bots.

Second, you can make your title tag(s) different from the web page content. If you have a blog based site, you may want to use a title such as “BLogs at” Make sure that your title tag is relevant to your page, and the content of the page based on keyword phrases that are similar to the theme of the existing title. Just making title tags different pages will not likely do any harm, so long as you also make the new title tag missions relevant to the existing title text.

Prior to becoming a creative content writer for Technical Writers, Cooper took the opportunity to explore the digital world with a range of academic and training courses. His first hand experience within the tech industry, in addition to his degree in English Literature, cemented his career in creating content regarding all things marketing and technology.