The Word Mark logo stands as a timeless representative for companies from all types of industries in tech, real estate, fashion, food, and any other niche sector.
Wordmarks are based purely on letters and represent only one business name. Wordmark logo is also known as logotype. Here we are not discussing any kind of symbol, picture, or any other symbol, but if the wordmark logo is removed, then sometimes the initials in the monogram logo design are also reduced by some letters.
Being taken away doesn’t mean boring instead such logos help enhance the identity of the brand and never go out of style as they are versatile and timeless.
If we notice correctly, most of the world’s most famous brands use wordmarks for their company. For example Coca Cola, Google, FedEx, etc.
If we talk about wordmark, the most important thing is that it does not require a million designer elements to make them stand out permanently. This wordmark logo is known among people for its simplicity. If we design it in the right way and the right way, it will be legible in any kind of shape and any medium.
Use of Wordmark for a Brand :
Due to the lack of images and icons, it is a matter of concern among all that Wordmark is made for boring people. Today we’re going to show you why this doesn’t happen but before that, in this post, there are a few scenarios in which you should consider how to use Wordmark to represent your business.
If you are opening a new business and you just introduce yourself to the world and tell it to the people as it is to the people in your company it is not a bad idea. You can build your brand identity by starting your company with a wordmark because visitors to your company logo will associate your new business with the fonts and colors of the logo. If you become more popular, you can consider creating a monogram logo design typeface and something new with a single color and shortening the word mark.
If you have a short business name, it’s ideally limited to just one word. If a wordmark becomes too long, it tends to look cluttered, making it difficult to use this logo on smaller screens and surfaces. In other words, a long business name can affect the versatility of a wordmark.
If your business name is different. Most people emphasize why your business is unique, but without any imagery to reinforce a message, it can be difficult to decide. A slightly different business name sets you apart from your competitors and a wordmark helps the name stay in people’s minds.
You haven’t met color shy. A typeface is very important with any wordmark logo. Colors should never be ignored in a wordmark. A splash of color can be the difference between a memorable logo and a forgettable wordmark. Whether you want to use a classic typeface with a color twist in your logo or consider a contrasting palette to put extreme emphasis on your business name.
Wordmark Logo Design Tips :
As we have already said in our post that a simple WordPress logo should never be boring. If you know well how to design it correctly. For any person to design their logo, it is necessary to keep some things in mind and it all starts with one factor which should always be kept in mind.
The Most Important Part of Wordmark People:
The typeface you choose is the key to creating a wordmark that reflects the personality of your logo. Unlike supporting a logo, it sends a mixed message to your audience all the way.
The association of a logo with the shape of a letter is very wide. We associate different types of styles with signs, words, and objects. This is why fonts are full of personality and have a huge impact on how viewers see your brand.
Before you start looking for a font for a wordmark, we’ll look at some typeface terminology. There are a few things to keep in mind whenever you choose a font:
Weight – Consider how thick and thin the characters will be in a typeface, such as bold, italic, light, etc.
Casing – Top and Bottom All caps vs lower case cable or the first-word capitalization.
A Word passage with all-caps fonts and a heavyweight looks pretty sturdy. A thin lettering logo looks somewhat intriguing. That’s why whenever you combine different types of typeface elements it’s important to consider the message you’re going to send to your audience.
Apart from this, there are four main font families used in any logo design which it is important to be aware of. Such as serif, syllabic serif, sans serif, and script.
Serif word symbols like Forbes and Prada have fewer feet at the end of their letters and feel highly dignified and traditional.