Pay-per-click (PPC) advertising might be a challenge to convince your boss or customers of its benefits. Listed below are seven convincing reasons why you should use PPC advertising.
Pay-per-click advertising has a number of attractive benefits
If you’re trying to convince your boss or a client that Google Ads (or Microsoft Ads) are a good investment, you can make a compelling case. If you aren’t utilizing pay-per-click marketing, you may be losing out on valuable traffic and money.
PPC helps businesses reach their goals
Pay-per-click advertising in online marketing may be a powerful tool in many circumstances. It’s possible that PPC might help you achieve a variety of business and marketing goals. These goals might include everything from a hot lead submission or an ecommerce purchase to high-level brand awareness and thought leadership. Tracking software for conversions may keep tabs on almost any kind of conversion goal. Increasingly popular, pay-per-click advertising (PPC) is a powerful technique for linking website traffic generators with end objectives.
Content marketing and thought leadership have made it easier for businesses to find a balance between nurturing and servicing the middle of the funnel by encouraging content downloads, soliciting email sign-ups, contest participation, and encouraging app downloads via pay-per-click advertising (PPC).
- Pay-per-click advertising may aid your prospects at various points in the sales funnel, from awareness through conversion.
- Campaigns using ppc advertising may be set up to be successful regardless of the goals that have been set in advance.
- It’s easy to see whether it’s working or not for a particular organization because of its precise goals and precise targeting, as well as its great data presentation.
The effectiveness of pay-per-click advertising may be quantified and tracked
Google Ads pay-per-click advertising is one of the most straightforward ways to measure and monitor results. Google Ads and Google Analytics are all you need to get what you want. High-level performance metrics including impressions, clicks and conversions will be shown in a clear and concise manner (based on the defined business goals). To be successful in your PPC campaign, there are no secrets.
It is easy to see how your campaigns are doing and what kind of traffic and results they are creating for your marketing expenditures by looking at the stats. When it comes to the attribution of advertising and marketing expenditures to specific results, this is less clear in other forms of advertising and marketing. Using Google Analytics, you can see precisely how much money you spent and how much progress you achieved toward your end goals when you route your PPC traffic to dedicated landing pages and track it through to conversion.
That’s a claim no billboard or magazine ad can lay claim to, unfortunately. Because phone calls may be a huge blind spot in SEO and other marketing activity, call monitoring gives you the ability to isolate your PPC efforts more effectively than you can with either one or the other.
It’s possible to get up and running quickly with a little optimization, even if you’re a decade behind your competitors when it comes to PPC marketing. When compared to SEO, which might take weeks or months to acquire the same positioning and traffic that Google Ads can provide within minutes of activation, this is a striking difference.