In the field of communication and in that of management, there are two styles of communication: external communication and internal communication. External communication is that which is established and sent to customers and all of the company’s external partners. As for internal communication, it is simply communication within the company itself. Both communications are equally important.
Having good communication has an impact on employee performance, but also on the degree of loyalty felt by customers. In short, good communication greatly contributes to the success of the company. In this case, how should we go about setting up an information network that will have the effect of positively influencing workers’ performance? What tools and methods can be used in order for communication to take place effectively? Ensuring the Corporate Communication Skills Training is important in this case.
Internal communication: an essential element for growth
Before going into details, it is essential to ask yourself: “what is internal communication?” To answer this question simply (while taking into account the usual definitions which are given in this field), it should just be said that it is about the set of various actions and strategies which are used so that the company can function optimally and grow financially. Of course, we must not avoid the fact that communication remains a complex field where it is essential to master different channels when wanting to carry out a project.
When the communication is well designed and well done, you will have no trouble for example: finding funds to carry out side projects, increase the size of your portfolio. Moreover, regardless of the objective, serious studies have proven that without a good communication strategy, it is difficult to achieve these different goals. No matter the size of the company, it is made up of different elements. And it is by successfully coordinating the action of its different components that the objectives will be achieved.
What is downward communication?
It is called that because it emanates from the leaders of the company and it is established for the employees. It only works in that sense. It is present in all companies.
Update on upward communication
Upward (or upward) communication is a little rarer. Nevertheless, it does exist. Here it goes from the bottom to the top. That is, the communication comes from the employees and aims to inform the management of the companies in relation to important facts. The goal of upward communication is to provide more that will improve the productivity of the company. It can also be done in another way: outside the company (for example: after-sales service).
What about horizontal communication?
This type of communication is the last to have seen the light of day. Here, we find ourselves in a scheme of equity where the interlocutors talk to each other as equals. So, for example, we have employees who can address their managers as if they were their colleagues. In horizontal communication, the hierarchy no longer has its positive point in all this is that the flow of information is done much more quickly.
