The Most Important SEO Checklist

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If you are not familiar with SEO, it basically means the practice of orienting your website to rank higher I the search engine results page. This is to aim more that your website appears on the first page of the Google search and therefore more traffic on your website resulting in increased revenue.

Here are a few checklist which is very important to understand or come into terms with when you want to know more about SEO.

  1. Epic tittle
  2. Keywords
  3. Meta(search) description
  4. Text or content
  5. Images
  6. Permalinks and backlinks

Epic tittle

This is the tittle shown to people who are not yet on your website. It is the tittle shown on the search engine page. This tittle marks the first impression to people, therefore for a good SEO practice, it should be eye-catching and precise. It should be short to catch the eye of the searcher, it should contain at least a primary keyword and most importantly should have personality as you are using it to attract clients to your website.


Keywords are the words and phrases that people type into search engines to find what they’re looking for. In the SEO field, keywords are often categorized into two, primary keywords and secondary keywords. Keywords are important because your website can show up when people type them into search engines.

Meta (search ) description

The meta description is one of a web page’s meta tags. With this meta information, webmasters can briefly sketch out the content and quality of a web page. The page description for a web page is usually displayed when the page for a specific query is listed as a snippet in the SERPs. Searches usually use this description to understand what the content might have if clicked and went through. It is what is considered as a rough idea of what to expect. It should always be precise and well descripted to counter the eyes of the searcher and relevancy of keywords to  ease ranking as well.

Text or Content

Text is usually considered to be the content in the website or a blog. They always consist of about 500 to 2000 plus words  for relevancy and to give in detail of whatever the searcher was intending to find. It should always solve the problem of the customer and therefore search engine will find it relevant.

It also contain documentations such as files, pdfs, e-books and so more in order to give the customer alternative of reading whatever you have even offline.

Alt Images or Alt text

Also called alt tags and alt descriptions, alt text is the written copy that appears in place of an image on a webpage if the image fails to load on a user’s screen. This text helps screen-reading tools describe images to visually impaired readers and allows search engines to better crawl and rank your website.

Permalinks and backlinks

Permalinks are URL in simple words. Permalinks are completely customizable, and WordPress even offers a number of variables so you can set them up however you want. Backlinks are links from one website to a page on another website. Pages with a high number of backlinks tend to have high organic search engine rankings.

Are you looking for the best seo agency in Kenya or Africa, Digital Africa is the leading SEO agency that have work with many clients across different industries in ranking them on search engines.