Production automation is the way to go, especially in the 21st century. As technology improves, media processes and practices improve. Whereas only trained journalists were involved in the regular (radio and television) broadcasting, modern-day broadcasting can take on any form. The presence of new media aided by the internet makes the process that much easier. Initially, there had to be a disc jockey or a broadcast personality on the ground for a broadcast station to run.
However, with advances in technology, the requirements for effective broadcasting in terms of human personnel have been significantly relaxed. Production automation broadcasting now assists in the delivery of live programs, or in some instances, effectively replaces human presence in broadcasting.
It can take the form of software applications in broadcasting or hardware technology-enabled devices to perform repetitive or scheduled tasks that would have required manual effort.
Applications of Production Automation in Broadcasting
In earlier times, production automation applications in broadcasting were not as advanced as we have now, with computerized software and technological devices completely taking over tasks that used to require human effort. Automation in broadcasting first took the form of audio recordings with the likes of reel-to-reel audio tapes in radio broadcasting, and over time, thanks to increased storage space of hard disk drives, developed to play out automation used in television broadcasting.
Automated file transfers have replaced tasks performed by a runner pushing a tape cart or a tape courier. Feed recording and transcoding are also examples of production automation applications in broadcasting. Editing and sound mixing, which are fundamental to audiovisual broadcasting, are enhanced by production automation.
There are more customized options for production automation broadcasting provided by GUIÓN PARTNERS that allow efficient, cost-effective broadcasting. Even in broadcast stations, the workflow process is constantly faced with these evolutions, reducing the demand for human movement within the station.
Benefits of Production Automation in Broadcasting
The increasing need to cut production costs, especially in broadcast media, necessitated production automation. This need is central to the benefits of production automation broadcasting. Automating specific tasks means the need for more personnel is no longer needed. Labor cost is cut, and the same goes for overall production cost. There is the added advantage of utilizing human talent for more creative and innovative endeavors rather than wasting it on purely manual tasks.
Come to think of it, the presence of production automation in broadcast means more effective time scheduling. Programs can automatically be played out sequentially without requiring unnecessary human effort for switching programs while avoiding time wasted in between programs. It is only natural that production automation also reduces mistakes caused by humans that can tamper with effective production. Such errors are easily avoidable by using machines to perform such tasks. Proper application of production automation helps a broadcast station run more effectively.
It is pertinent that the media evolves alongside technology to stand the test of time in a constantly changing world. GUIÓN PARTNERS provide the tools to help broadcast stations, especially those looking to achieve an enhanced coverage of sporting events, run more cost-effective productions without neglecting audience/viewers’ needs. The key is production automation.