The web hosting industry is highly competitive with hosting companies, resellers, and affiliates trying to catch the attention of website owners. As a Reseller Host, while starting a web hosting business is easy, ensuring regular profits and growing it requires some effort. You purchase hosting resources from a parent host, create customized hosting packages, and sell them to your clients. But, how do you grow your Web Hosting Reseller business in 2020? Here is a guide to help you do that.
1. Define a target market segment
Before you start, it is important to define the type of websites that you want to cater to. While each site has unique hosting requirements, you can choose a market segment where websites have similar hosting needs and create hosting packages to cater to them. This can help you approach the market in a strategic and focused manner and develop a targeted Reseller Hosting business plan.
2. Research the market
There are several companies and Web Hosting Resellers offering web hosting packages. Hence, offering similar services can be a challenge. To establish your Reseller Hosting business, ensure that you research your competition and assess the type of services offered to the same market segment. This can help you position yourself perfectly and grow your business.
3. Choose the right Reseller Hosting plan
With a clear definition of the target market and understanding of your competition, look for a Web Hosting Reseller plan that offers adequate resources and the right features to help create the hosting packages you want. This is important since the performance of your business will depend on choosing the right combination of resources and features to suit your target market segment. You can also choose between Linux and Windows Reseller Plans. While Windows is known for its familiarity and ease-of-use, for high customizability and cheap plans, you can go for the best Linux Reseller Hosting plans.
4. Price your hosting packages right
This is a crucial step in a Reseller Hosting business. Most site owners understand that good quality web hosting services cost money. While there are various free and cheap hosting options available, as a Hosting Reseller, you need to choose the right price for your hosting packages. This is important since most site owners consider the price of the hosting service and compare features before making the decision.
5. Promote and market your services
With so many providers offering hosting services, once you define the target market segment and create customized hosting packages, it is important to ensure that you make site owners aware of your services. Talk about the features specific to their domain that can make web hosting easier for them. Remember, a focused approach can help you get clients and retain them.
6. Focus on client support
An oft-ignored area that usually differentiates a successful hosting business from the rest is support. For your clients, you are the hosting provider. Hence, if they face a technical snag or difficulty, then they will reach out to you for assistance. To establish yourself as a hosting provider and grow, it is important to ensure that all such queries are handled efficiently and in time. This will give your brand a good reputation, earn better ROI, and generate referral business too.
Remember, web hosting is a crucial service since the business of your clients relies on the efficiency of the services offered by you. Hence, to grow as a hosting provider, it is essential to understand some fundamentals of web hosting and create packages that can help your clients deliver uninterrupted site services to visitors. If your services are reliable, then growth will not be far. Good Luck!
Check out this video for a guide to grow your web hosting business in a post-COVID world: