If you want your content to enjoy good ranks in the Google search results, you need to attach links to it. This is because Google can locate your page better when it is linked to something relevant. Yes, this is known as internal linking. You must wonder why internal linking matters or whether internal linking has any impact on search engine optimization or not. Before we help you with these questions, let us understand what internal linking is.
What is internal linking?
Internal links can take a user from your page to another page that has relevant information. The search engine and your users both use links to find the information that they want. When your users check your website, they navigate it and click on these internal links to reach another page with similar content.
However, if no internal links are used in your content, the search engines will not find your page. This is whyalmost all Digital Marketing Agency use the best SEO services to apply the most suitable links to your content.
How to use links in your content?
For using internal links, these are the strategies that you can follow:
- The more the content, the better links can be added
If you have to use lots of internal links, you have to use lots of content. Therefore, for competent link building, you need a solid content marketing strategy. Hence, it can be said that link building cannot be made possible without content marketing and vice versa. Although there are no perfect rules, too many links into one content are sure not to look good.
- In-depth linking
The deeper links you provide, the better it is for your content. Most digital marketers and SEO services experts will ask you to avoid two types of links – one is on the homepage, and the other is on the contact us page. While most sites have too many internal links on the homepage, you should avoid linking the contact page unless it is absolutely necessary.
- Anchor text can suffice
The internal links that you use in the content should have anchor text beside the linked images. The way you write alt tags says it all. Your alt tags should be written in a descriptive yet concise manner for a blind person to understand.
- The number of links matter
Here you might ask what should be the considerable number of links to be attached to a site. Well, there is no specific answer to it. All you can do is add links that maintain parity in the content.
- Links should appear naturally
When you link a site internally in your content, you are providing something of value to the users or readers. One of the most prominent benefits of internal linking is it engages the users more. When a user finds a link with some informative and valuable content, he is sure to get stuck to it and like it.
- Links should be relevant to the content
Now that you know how internal linking can engage a customer or reader, it is imperative to link webpages relevant to the topic of the content. Let us take an example here. If you have a page on a particular noodles review, you cannot link it to a page that reviews dog food. Instead, link it to the ecommerce site of the noodles from where the customer can purchase them.
So, if you can keep the six points mentioned above when building links internally in your content, you are sure to get noticed by Google and thereby enjoy a better rank in the search results. Last but not least, your website should have professional look. If you are not good in making website, it is recommended to hire web design company India, they can make SEO-friendly website at affordable price.