Did you know there are over 200,000 dentists practicing in the US?
The good news is that means there are plenty of options for patients who need dental work. If you’re a dentist, though, you have your work cut out for you.
How can you make yourself stand out among the other dentists in your area? How can you find the best local leads and convert those quality leads into loyal patients?
Here are four ways you may not have considered yet.
- Start With SEO
In our day and age, most dental leads are going to start in the virtual world. It’s great that you have a website for your office, but is it SEO optimized?
If your site isn’t optimized to show up in search results, no one will find it. To ensure your site ranks well, make sure:
- You’re using keywords effectively
- Your site loads quickly and correctly
- Your site is mobile-friendly
- Your site is filled with high-quality content (blogs, videos, etc.)
- You’ve claimed your Google My Business listing
Each page on your site should have a clear call-to-action, inviting potential patients to reach out to you. Make it easy for them by including an online contact form, as well as your office location and phone number.
- Be Empathetic
Patients need to know that they’re more than just a name (or a dollar amount) on your schedule.
Your marketing efforts should go beyond a typical sales pitch and focus on personal connections. Think about your ideal patient and some obstacles that could prevent them from visiting your office.
Do they suffer from dental anxiety? Record a video or write a blog post explaining your gentle dental procedures.
Are they worried about paying for treatment? Acknowledge that times are tough and outline your office’s affordable treatment plans and payment options.
- Engage With Your Community
What needs can you fill in your own community? How can you reach out to offer practical assistance (and become a local hero in the process)?
For example, can you reach out to local schools, businesses, and government offices? Could you volunteer your time or make a contribution to a local cause? Could you donate toothbrushes to a homeless shelter or provide free dental services to underprivileged children?
People are sure to notice your good works and remember your name the next time they need to see a dentist.
- Get Active on Social Media
A final way to generate quality leads is to provide valuable, engaging content on social media. If you haven’t already, open business accounts on Facebook, Instagram, and Pinterest.
Next, create high-quality content for your followers. Give a shoutout to local business leaders and first responders. Record a video explaining your personal challenges during the pandemic. Create a fun opinion post or poll to get people engaged, and offer incentives for resharing your content.
The average American spends over 2.5 hours on social media every day, so you have no idea how far your posts may reach!
Quality Leads for Dentists (Made Easy)
Dentists looking for new local leads are sure to find success by using the tips outlined above.
Start with an optimized website and focus on showing empathy. Reach out to your local community and stay active on social media, and you’ll have quality leads walking through your doors in no time.
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