5 Reasons Why API is Crucial for Your Business

2 Mins read

An API or Application Programming Interface is a software that connects two applications, programs or computer systems facilitating seamless communication between them. With the digital transformation powered by cutting-edge data-driven technologies, API has grown in importance as many companies focus on getting API development solutions to automate various aspects of their businesses, integrate various services and increase their brand presence and profit.

Why there is so much focus on API development? Because APIs are the currency needed for running a data-driven business. It is the missing link that facilitates the seamless transfer of data from the source to the end-user and helps enterprises develop new revenue streams to expand their reach in the market.

Here is a checklist of five crucial reasons why your business should incorporate an API.

  1. Access to Various Mobile Devices: 

With the evolving technology, various operating systems and devices are available in the market, such as iOS, Android, Windows Phone, and the non-mobile Smart TVs. A mobile application needs to integrate with all the above mentioned operating systems for business growth. An API secures the data channel when the app connects with other mobile devices to keep the data uniform and provide consistent data experiences to end-users. 

  1. Facilitating Ecosystem Growth of Customers and Partners 

It is mostly seen that a partner organization renders some complimentary services that enhance the offerings of a business. In this case, a company need an intermediary that can integrate software systems with the corporation with which they are doing business. APIs facilitate accurate integration points for distributors, customers, suppliers, and integrators. Thus, expert API development solutions help companies build a strong foundation for a robust ecosystem of partners, customers and employees. 

  1. Enabling Internal Innovation: 

Innovation is a crucial factor that keeps a company alive in today’s digital age. APIs provide the pace needed to build new internals and client-centered systems. APIs help enterprises in using superior technologies with lesser resources, adapt to consumer needs effortlessly, and expedite new paths to growth forging a strong customer relationship.

  1. Empowering New Business Models

An API enables third-party applications to connect with your services. It helps developers use ready-made solutions rather than wasting money and time to reinvent one. Besides, offering APIs to third-party developers and partners creates a new revenue stream for some companies empowering new business models.

  1. Accelerate Reach for Content and Data Transactions

APIs accelerate the pace of content distribution and enable transactions from different sources. New readers, partners and aggregators can easily access content APIs that expands the reach of content to new audiences, facilitating brand promotion. Likewise, APIs help in connecting the software solutions like marketing automation, customer relationship management, and financial services for easier interaction among them. They provide the control in your hand by giving the power to terminate the access as soon as your partner parts away. It authorizes transactions and purchases from a vast set of interfaces in comparison to a standard website.

APIs provide several benefits to businesses leading them to develop cross-organizational systems that promote efficiency, integration and agility.

About author
The author, Dr. David K Simson is a trained radiation oncologist specializing in advanced radiation techniques such as intensity-modulated radiotherapy (IMRT), image-guided radiotherapy (IGRT), volumetric modulated arc therapy (VMAT) / Rapid Arc, stereotactic body radiotherapy (SBRT), stereotactic radiotherapy (SRT), stereotactic radiosurgery (SRS). He is also experienced in interstitial, intracavitary, and intraluminal brachytherapy.