As a business owner, you may have heard that SEO campaigns can help your business scale to greater heights. And that is very true. SEO is very beneficial to any business with an online presence. However, you have to do it properly for it to bring results. Even a single mistake can hurt the entire campaign, making you feel like your efforts are useless. Below are some of the mistakes businesses make when implementing SEO strategies and how you can avoid them.
Not Paying Attention to Mobile-Friendliness of A Site
Some businesses focus on desktop users and ignore mobile users when designing their sites, which is not a good strategy. Many people use mobile devices to conduct online interactions nowadays. If you don’t make your site mobile-friendly, you will lose potential customers. Apart from that, your ranking will be affected since search engines such as Google encourage a mobile-friendly approach on sites and reward sites that embrace it.
Not Tracking Results
Not tracking results is another common mistake businesses make. Whenever you set goals, it’s always good to set aside some time and measure whether you are getting the desired results or not. When you adopt an SEO strategy, you should regularly check whether it’s meeting your expectations or not, so you can take the necessary steps. There are several tools available for doing this. By tracking results, you can also see which tactics work best and focus on them.
Not Making Updates
SEO is ever-evolving. It is not a one-time project that you do, then relax as you wait for results. If you don’t dedicate some time to keeping up with the trends and algorithm changes, then your campaign will be affected. You can delegate the duties to an expert who specializes in Dallas SEO for eCommerce to be in charge of the strategy on your behalf as you focus on other things.
Not Optimizing Your Site for Local Search
If your business deals with customers located within a particular region, it’s important to optimize your site for local search. Unfortunately, many businesses focus on national search and ignore local search. Some of the ways of optimizing a site for local search include including region-specific keywords in meta descriptions and page titles and including an address on the pages.
Choosing The Wrong Keywords
Using the right keywords has always been one of the most crucial SEO foundations. Some businesses skip keyword research, which leads to the usage of the wrong keywords. You should choose keywords that reflect what potential customers are entering in search engines when looking for services or products. Conducting keyword research will help you identify these keywords.
Using Poor Quality Content
Google uses content as one of its ranking factors. When the content on a site is of poor quality, it cannot rank high on search engines. To ensure you have high-quality content, update the existing content regularly, and avoid using duplicate content. Also, ensure the content you use gives value to the readers or viewers.
SEO, when done properly, can help unleash a business’s full potential. Sadly, some businesses make mistakes when implementing it, some of which have very significant impacts. Avoid the mistakes discussed above and see your online presence improve over time.
The author, Dr. David K Simson is a trained radiation oncologist specializing in advanced radiation techniques such as intensity-modulated radiotherapy (IMRT), image-guided radiotherapy (IGRT), volumetric modulated arc therapy (VMAT) / Rapid Arc, stereotactic body radiotherapy (SBRT), stereotactic radiotherapy (SRT), stereotactic radiosurgery (SRS). He is also experienced in interstitial, intracavitary, and intraluminal brachytherapy.