It’s often hard to run a medical spa as they have a lot on your plate to manage. And, if you add to that the marketing responsibilities, things can quickly go haywire for you. Marketing your medical spa business is both technical and time-consuming, especially when it comes to online marketing. Still, if you want to leverage SEO to effectively market your medical spa,
Here are a few things you must take care of.
1. Do Thorough Keyword Research:
SEO is all about optimizing your websites for the right keywords and you can’t do that without thorough keyword research. Use a good keyword research tool for gathering some wonderful ideas for content marketing that would attract leads.
To start with, look through the questions your prospects ask about your services or products. Pick the right keywords for whatever your audience is looking for and write great, relevant content optimized for those keywords. This could prove to be the stepping stone for effective medical spa SEO for your business.
2. Google My Business:
In case, if you haven’t yet created your listing on Google My Business, do it right now. That’s exactly how your prospects are going to find you in Google Maps as well as the Google Local 3-pack. If you don’t already know, the local 3-pack refers to the top three listings which appear in your search results when a local business or service is searched for.
Google My Business also allows your customers to leave reviews about your business. Reviews really make an important aspect of medical spa SEO these days. Google considers what people have to say about your service and good reviews are one of the ranking factors in Google.
3. City Pages:
Businesses that exist in more than one location should create a city page for them all. Add schema markup to each of these pages using the physical address of the business location. Make sure that you add enough content and information to each of these pages. Also, add all your locations in the Google My Business listing.
The citations refer to your business directory listings. Don’t confuse business directories with online web directories.
Google My Business and Yelp are a couple of major location citations. However, for achieving a higher rank in local search results, you really need more great citations. Superpages, Yellowbook, and Foursquare can be great business citations for your medical spa.
Make sure that your business name, address, and phone number are accurate and consistent in all your listings. Inconsistent or inaccurate NAP won’t help you with the local search rankings.
5. Secure Your Web Pages And Make Them Mobile-Friendly:
One of the major aspects of medical spa SEO is to make your website more mobile-friendly and install SSL for keeping it secure.
With smartphones getting even smarter with every passing day, people often make local searches through mobiles. Google’s latest algorithm update demoted websites which were not-so-mobile-friendly.
Secondly, both your prospects and Google rank safer websites higher. Your potential customers won’t visit a website that isn’t secure enough. So, you can expect a direct dip in your web traffic. You can install SSL and make your website more secure than ever.
Ready to market your medical spa business with SEO? Certainly, digital marketing is the way forward for all businesses today. Rely on the above-mentioned tactics to achieve a higher rank in search engines and market your medical spa business effectively with SEO. Visit DIGITTO Media if you are thinking to invest in SEO.