It is important for businesses to look for ways to improve their products and services. One important way is to generate reviews from customers. Of course, review generation is not always that easy. Customers value their time and it can take a lot for a customer to write a review on a product or service. Fortunately, there are a few ways companies can make this happen.
Collect a Review as a Response to Praise
Sometimes, customers are going to instinctively provide praise about a product they love. This is a great way to request a review. If a customer is already offering up an unsolicited product review, ask them to take the time to provide feedback as an official review.
Sometimes, customers who are feeling generous will be open to writing an official review. This is a great way to get more positive praise that serves as a testament to the job the company is doing.
Steer the Conversation in the Right Direction
Of course, opportunities such as the one shown above are pretty rare. Therefore, take the time to strike up a conversation with customers. As they are starting the checkout process, ask them about their experiences in the store.
This might have something to do with finding the right product or service as well as the sales and deals they might have seen. Gradually, steer the conversation toward a review and then see if they would be open to writing one. This is similar to the process of lead nurturing.
Emphasize Review Generation
These are only two of the ways a business can generate more reviews. It is important for companies to take the time to collect feedback from their customers. This will help them serve the needs of their customers better.