An eCommerce website is a platform that offers round-the-clock service to your customers and ensures unprecedented growth. If you are yet to bring your store online, this blog will help you to understand why it’s high time to do so. Here, we will explore some of the facts that will blow your mind! Check ’em out!
Ecommerce Website Sales: A Study
In 2021, the global eCommerce market is expected to drive $4.89 trillion in sales. It is a significant growth from $3.354 trillion in 2019 and the curve is expected to rise to a whopping $6.388 trillion in 2024. No wonder that eCommerce is a profitable option for online retailers (source: eMarketer).
93.5% of global internet users have purchased products online. With connectivity getting stronger than before and the number of smartphone users increasing, owning an e-store is a must for business owners (source: OptinMonster).
According to a study by KPMG, the #1 reason for people to shop online is that they can shop whenever they want. If you are limiting your business potential to a physical store, it’s time to consider this fact. Should you want to bring revenue at all hours of the day, there’s no substitute for an eCommerce website development.
Globally, 57% of online shoppers purchase from overseas retailers. The trend is noted among 63.4% of the European shoppers, 55.5% of the African shoppers, 57.9% of Asia-Pacific shoppers, and 54.6% Latin American shoppers. Therefore, with an e-store (and worldwide shipping facility), you can drive sales across the globe. (source: Nielsen).
Now, we will explore some of the crucial aspects of eCommerce websites and how these impact business.
Important Elements in an Ecommerce Website
1. Mobile-Optimized
Simicart finds that 72% of eCommerce will be conducted by mobile devices by 2021. Therefore, it’s essential to optimize an e-store for mobile devices. Here are a few aspects to pay attention to:
- The website must be responsive to fit in any small or large device.
- It should have user-friendly navigation. The users should be able to seamlessly access an online store from desktop and mobile.
- Easy and quick checkout with a guest check-out facility enhances the shopping experience.
- The content should be concise, forms/fields should be easy to fill, and buttons should be clear and clickable.
- Eliminate large pop-ups or too many ads as these may compel the users to bounce.
2. Loading Speed
Here is an interesting study by Kinsta. 1 in 4 visitors may abandon an e-store if it takes more than 4 seconds to load. Further 74% of users may leave if the site takes more than 5 seconds to load. Would you believe that every one-second delay in page loading time leads to $1.6 billion in annual losses for Amazon!
Now you know the importance of loading speed in an eCommerce website. Here are a few steps to increase page loading speed:
- Reduce page size
- Optimize images and videos
- Use a Content Delivery Network or CDN
- Leverage caching
- Compress data
- Avoid redirects
- Remove duplicate pages
- Use fast hosting servers
3. Attractive Design
Without attractive design and credible content, you cannot drive user engagement. In fact, 59% of the consumers engage with a site that is well-designed and attractive (source: Tarika Technologies). Therefore, pay attention to hire a professional website design company to build an attractive and conversion-driven eCommerce website.
4. Multiple Payment Modes
According to Kinsta, globally, credit cards are used in 53% of transactions. Digital payment methods are used in 43% of transactions, followed by debit cards (38%). Some other payment methods include direct debit, cash on delivery, and store gift cards.
As you can understand, your e-store should be equipped with multiple payment modes to increase users’ convenience.
5. Localized Language
Based on a survey conducted by CSA Research on 8709 global consumers across 29 countries, 65% of consumers prefer content in their native language. If you seek to expand overseas, pay attention to feature content in the native language on your website. It will create a positive customer experience.
Our tip? Go beyond Google translate as it cannot reflect the ethnicity of a language.
6. Integrate Live Chat
A live chat feature helps to resolve people’s confusion and lead them one step towards conversions. A study by eMarketer asserts that 40% of buyers who use live chat are more likely to make a purchase on a website. Therefore, if you seek to boost conversions, integrate a live chat into your website. Not only will it offer a futuristic appeal, but it will also increase your site’s usability.
7. Product Reviews
Qualtrics finds that 93% of the consumers read reviews before purchasing a product online. Therefore, featuring product reviews is a must. These will help people to understand if the users recommend the product or if the product can successfully deliver what it claims.
We hope that our blog helped you to find the right direction to create an online store. From its importance in boosting sales to the important features you should integrate into the e-store – we discussed it all. Now, it’s your turn to craft an excellent eCommerce website and bring your business online.
