How can color psychology influence your decision?

2 Mins read

The designers nowadays think colors as a significant thing that shows aesthetic impact. Colors are known to be a vital component that shows the psychological impact on website designs. It just a few seconds for you to make an opinion regarding the products; this is so because the colors show a significant impact on users’ thoughts.

Designers use them as part of the language for communicating with the customers. Thus, understanding color psychology web design is a prime aspect of creating beautiful color palettes for increasing conversion.

If you still don’t know about color psychology, it is present as a discipline that directly influences our decision making. This psychology is completely based on theory regarding the processes of colors via the brain.

Ways of using color in website designs

Till now, you must have a basic understanding of various color associations. Here, we are discussing a few techniques by which designers can use the colors in the best manner.

  1. Recognizing the users’ expectations

Somehow, it isn’t easy to understand the users’ expectations. Hence, the designers work in close collaboration with the clients and ask questions regarding the color they want to use for branding purposes. This absolutely helps in what the client is thinking of promoting the website.

  1. Relying on 60-30-10 rule

What is this rule?

Well, the 60-30-10 is present as a rule required for creating well-balanced and visually beautiful color palettes. The idea behind this is that one color contributes 60 percent of the palette, one 30 percent, and the third one is used in 10 percent. Thus, this formula is best for creating a sense of balance and permits the human eye to look in the palette comfortably.

It shows that the mentioned method makes it easier for the designers to go for experimentation with different colors. Moreover, it is also required for creating a palette using brand colors.

  1. Go for contrasting

Well, it is a way of improving conversion rates, and the magical colors make this process easy. There is a study called Button Color A/B Test, where two variants are compared used on the same landing page. The difference between A and B was the color of the primary call to action button.

It has now proven that colors are the most powerful tools that have changed the game of web designing. Using the beautiful color is a way of influencing the brand’s perception.