All it takes is one negative review for a business to feel the effects. When you have a marketing business, you have to look at the services that you offer. With the use of white label reputation management software, you can offer assistance without your customers realizing that you’re not the originator of the service.
Why is reputation management so important?
Businesses deal with bad reviews all the time. Someone doesn’t like the food. The operator was too short with them. A cashier failed to give the right change. It doesn’t matter what the review says. It’s the fact that there’s a negative review out there that can deter future customers from the business.
Many businesses ignore bad reviews. Either they’re not aware of them or they don’t know what to do about them. When bad reviews turn to bad press, it can lead to even bigger problems.
Reputation management is one of the most effective marketing tools because it allows you to control what consumers see. Good reviews and a positive reputation will help to build trust to ensure that the businesses you work with are around for many years to come.
How Reputation Management Software Works
White label reputation management software is something that can be used to help manage a company’s reputation online. A dashboard can show you when new reviews appear. This way, you can identify if there are problems early on.
Specifically, with white label, there is no branding. The company creating the software doesn’t have its name anywhere on it. This allows you to pass it off as your own. Your clients will appreciate the help with managing their reputations while you gain another service that you can sell.
Often, small business owners have no idea what the overall sentiment of their business is online. They may only see the decline in business. Rather than waiting for revenue to drop as an indicator of their online reputation, they can manage their reputation throughout the year. It ensures that damaging reviews can be dealt with before it has a chance to impact revenue in a negative way.
Some of the benefits you can look forward to with reputation management software include:
- Search and monitoring features
- Analysis tools to identify sentiment
- Ability to search social media and other online channels
- Dashboard to make it easy to identify what’s happening
Ultimately, you need to make sure that your marketing agency is working with your clients in ways that they need. Although they may need help with SEO and PPC campaigns, they can all benefit from reputation management. Rather than sending them to another firm, you can provide the service to them using white label software.
