When it comes to making a purchase decision, people consider various aspects of the under consideration product or service. Different potential buyers need a different element for motivation. Some prospects may convert by seeing a discount offer. Some people may buy by seeing the unique features your product or service may have.
Though Twitter’s advertising program is not new, Twitter Ads have emerged as useful methods of online advertising over the past few years. This article explains how you can use Twitter ads to turn the tables on your competitors. Continue reading if you want to drive traffic, increase followers, or boost sales through online advertising.
Amazing Facts About Twitter Ads
Brand watch has published the following facts about Twitter Ads:
- 80% of Twitter users have mentioned a brand in a tweet.
- People prefer tweets with images over tweets that only have text.
- About 60% of major companies on Twitter have more than 10,000 followers.
- More than half of the medium to large businesses use Twitter for promotion.
- Small, medium and large businesses spent more than $70 million on ads in 2017.
- The brands that respond to tweets from Twitter users often get more engagement.
- More than half of Twitter users are likely to take action when they see a brand mention.
- People follow Twitter accounts to stay up-to-date. An average Twitter user follows 5 businesses.
- Customer service conversations are happening on Twitter and its rate is increasing with time.
- 92%, 42%, and 19% of companies tweet once a day, 1-5 times a day, and 6-10 times a day respectively.
What Objectives You Can Achieve On Twitter
Just like other advertising platforms such as Google Ads, Facebook Ads, Twitter Ads also offer different options to its corporate users. The following three key actions can be generated through advertising on Twitter.
Gain More Followers
One of the main goals for business on Twitter is to get more followers. This goal can be achieved by setting this option at the time of setting up your ad campaign.
Reach Potential Customers
You can appear in front of people that do not follow you but may start following you.
Measure Results In Real-Time
There are tools to measure your progress at every instant.
How Does Twitter Ads Work?
Twitter has its own way of working just like other advertising networks. To get the best out of your time and money spending you first have to learn the system. Ask yourself; how does Twitter Ads work? Though there are many steps that you have to go through to be able to advertise on Twitter, here are three main steps you need to know at the moment:
Choose Your Target Audience
Targeting on Twitter is based on the user’s geographic location, device, interests, gender, and more personal elements. That is why the system allows you to narrow down the right people and target the true audience.
Set A Budget And Pay For What Works
You need to set a realistic budget for your ad campaign. The budget should be in line with your goals. You can start with a small budget and increase it at a later stage.
Amplify Your Message And Get Discovered
In general, rates of advertising are low Twitter which means you can reach out to more people at low cost. Despite low rates, you can have a good conversion rate anyway.
Should You Advertise on Twitter?
Twitter Ads are brilliant and remarkable – they are your partner in business growth and scaling. They are here to improve targeting and reduce money wastage; matches most of the advertisers’ needs. Ads on Twitter are full of features; helpful, colorful, grateful, faithful, graceful, fruitful, delightful, skillful, powerful, eventful, joyful, fistful.
You have read what Twitter Ads are and how they work. In the end, we can say that advertising on Twitter can be much effective provided you have targeted the audience properly. Different advertising platforms such as Google Ads and Facebook Ads have a different way to target people. Similarly, Twitter Ads target users in a different manner.
To run an effective Twitter Ads campaign, you need to learn the rules of the game first. If you are a business that can exercise the social power to boost sales or get engagement, advertising on Twitter is recommended. I wish you all the best with your business growth goals.