Lead generation is an important part of marketing. A business depends on leads and profits. So, leads hold a significant place in business. There are various methods to generate leads. Top digital internet marketing strategies include lead generation as one of the main strategies to be followed. There are various types of lead generation methods and here are a few of them.
Two Types Of Lead Generation
- Inbound Lead Generation
- Outbound Lead Generation
Both the methods are vigorously used by every lead generation agency. Each method has its pros and cons. But one has to choose the methods according to the business they have. Though both the methods show a growth in the number of leads, only a few businesses tend to gain profit from both methods. So, it’s mostly one lead generation method that is ideal for businesses.
Inbound lead generation is generating leads digitally. Social media, websites, blogs are various digital means to generate leads. As the name suggests in the inbound lead generation process, the leads approach you.
For example, with the help of SEO services a website is ranked on the first page of google. When the audience visits the website, a product or service is introduced to them. There are chances of them buying the product. Here neither the website owner nor the service provider reached the buyer. Rather the buyer reached the website.
Even advertising is a lead generation method. Facebook ads, Instagram ads, Google ads, YouTube ads are used to generate leads.
Outbound lead generation is generating leads randomly. Cold calls, cold emails, webinars, events are various means to generate leads. As the name suggests in the outbound lead generation process, you reach out to people through various methods.
For example, with the help of an email and call list, cold calls are done and cold emails are being sent. From there leads are generated. Here you reach out to a group of people, introduce your product, and then generate leads.
B2B, B2C are the two most popular lead generation terms. Marketing business services to another business is called B2B. Marketing business services to customers is called B2C.
Top digital internet marketing strategies include lead generation as a well-structured method to develop a business as the results are very efficient. So, this is the difference between inbound and outbound lead generation.